The METAlliance and Hal Leonard Form Partnership

Legendary Producers/Engineers Publish Online Educational Courses

The METAlliance and Hal Leonard Form Partnership

Pictured (L-R) are METAlliance founders Ed Cherney, Elliot Scheiner, Al Schmitt, and managing member Jim Pace. Photo by David Goggin.

Montclair, NJ – Hal Leonard Books, the leading publisher of books and digital content on the music business, audio technology, and related content, and the renowned METAlliance® group, an important alliance between six of the most iconic and prolific engineer/producers in the music business today, have partnered to develop a series of educational tools for a wide range of sound engineers and music producers—from the professional to the hobbyist. Welcome to the METAlliance® Academy!

Established in 2005 by globally-recognized, award-winning audio engineers and producers Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Elliot Scheiner, Al Schmitt, and the late Phil Ramone, the METAlliance® is a collaborative community that fosters relationships between producers, engineers, and manufacturers in order to ensure the highest standards of audio production. This group, which was deeply involved in establishing foundational music recording techniques and technical standards, has now turned its attention to providing education and inspiration to music creators while promoting excellence in engineering and production.

Accordingly, in conjunction with Hal Leonard, the METAlliance has begun publishing the collective knowledge amassed by these A-list producers and engineers with a product line including A/V tutorial courses, print and ebooks, Power Learning Digital Print versions of these books, and in-person workshop events. The first online courses are already available at Groove3.com; books and other digital versions of the product will be released starting in 2018.

“We are proud to be working with this elite group of audio professionals,” said John Cerullo, Group Publisher, Hal Leonard Performing Arts Publishing Group. “With the METAlliance® Academy product line, we are making a very personal, almost one-on-one, immersive experience available to every aspiring and working music engineer and producer out there.”

“It’s been our mission to insure the art and craft of recording music is respected and carried on to the next generations of music lovers and professionals,” adds Jim Pace, METAlliance® Managing Member. “In an era where convenience has sometimes overwhelmed quality, we feel that music—the invaluable art form that it is—deserves the very best. That’s what people will experience in the METAlliance® Academy series.

The collective knowledge of our members is unparalleled, with multitudes of Grammy Awards and other industry recognition. After decades of engineering countless recordings including some of the most seminal and inspiring in history, we’re excited to work with Hal Leonard to provide these courses to aspiring and actual producers and engineers all over the world. It’s all about the music.”