Nashville, TN, October 25, 2007 — The METAlliance today announced the formation of a partnership program in which professional audio and video companies will work with the Alliance to help promote quality in the recording arts. Recognizing the industry’s success in bringing products offering convenience and low cost, the Alliance is dedicated to the passionate commitment of securing the art of music through recording technologies that best deliver the music in all it’s many modern forms. To do this, quality needs to be recognized and supported.
The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. The METAlliance Board of Directors is Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.
A limited number of companies have already been approached to participate in this collaboration with the METAlliance to promote excellence in design and manufacturing. Once named a META partner, the organization will support evaluated products of the partner companies.
For the benefit of its corporate partners, the METAlliance program will offer:
- Use of the trademarked METAlliance logo on advertisements and product packaging
- Appearance of METAlliance members for key activities
- Usage of METAlliance marketing materials
- Accessibility to Alliance members for contracted activities, including product development consultation and testing, demonstrations and educational events
This offer will be limited to companies which have shown a capacity and proclivity to manufacture and distribute products that meet the organization’s professional audio qualifications. The number of partners will be limited.