May, 2011, Nashville, TN – The METAlliance (Music Engineering & Technology Alliance) has announced that Avid® has become the newest Pro Partner of the organization. Pro Partner membership is limited to companies that have shown a capacity and proclivity to manufacture and distribute products that meet the organization’s professional audio qualifications.
The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. The METAlliance founders are Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.
The METAlliance’s Chuck Ainlay commented, “With Pro Tools 9, the world’s leading audio workstation enters a whole new world of interoperability and Avid must be commended for this. My life maybe just got a little simpler.”
Frank Filipetti remarked, “Moving to Pro Tools 9 with its open architecture has persuaded me that we are finally realizing the dream that all of us who embraced digital recording had been hoping for.” Ed Cherney added, “Pro Tools has been the center of my studio. Avid’s new open architecture is now the center of my musical universe.”
Tony Cariddi, Avid Segment Marketing Manager, Pro Audio, stated, “Avid has been dedicated to meeting the needs of the professional audio community for years, and has worked closely with the members of the METAlliance. Our commitment to sound quality, open architectures, and the highest audio production standards perfectly aligns with the mission set by the METAlliance founders, and we’re honored to become a Pro Partner with such talented people.”
METAlliance Pro Partnership is a group of companies that share the founders’ belief that a call for quality is important. It is limited, by invitation, to those companies that provide products and services deemed worthy of consideration by professionals. Avid joins other METAlliance Pro Partners: AKG, Audio-Technica, Cakewalk, DPA Microphones, JBL Pro, Lexicon, Manley Laboratories, GML, Millennia Music & Media Systems, Neumann USA, Prism Sound, Royer MIcrophones, Sanken Microphones, Solid State Logic, Sonnox, Steinberg, tc electronic, Universal Audio, and Yamaha.
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.
Avid, Pro Tools, Media Composer, Interplay, ISIS, Sibelius and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.