METAlliance Certifies New Audio-Technica 40 Series Mics

Ribbon, Stereo Condenser and Multi-Pattern Condenser Microphones

Pictured at AES are (L-R) Gary Boss (Audio-Technica Director of Marketing), George Massenburg, Shingo Suzuki (Audio-Technica Engineer), Chuck Ainlay, Hiroshi Akino (Audio-Technica Engineering Department Manager), Greg Pinto (Audio-Technica V.P. of Marketing), Phil Ramone, Frank Filipetti, Michael Edwards (Audio-Technica Director of Product Management), Ed Cherney. Photo by David Goggin.

Pictured at AES are (L-R) Gary Boss (Audio-Technica Director of Marketing), George Massenburg, Shingo Suzuki (Audio-Technica Engineer), Chuck Ainlay, Hiroshi Akino (Audio-Technica Engineering Department Manager), Greg Pinto (Audio-Technica V.P. of Marketing), Phil Ramone, Frank Filipetti, Michael Edwards (Audio-Technica Director of Product Management), Ed Cherney. Photo by David Goggin.

New York City, December, 2009 – Audio-Technica, a leading innovator in transducer technology for over 45 years, has had four new microphones in its 40 Series certified by the Music Engineering and Technology Alliance (METAlliance). Newly certified are the AT4080 and AT4081 Bidirectional Active Ribbon Microphones, the AT4050ST Stereo Condenser Microphone and the AT4047MP Multi-Pattern Condenser Microphone.

The new models, which were shown for the first time in the U.S. at the 127th AES Convention in New York, are designed and manufactured by Audio-Technica, a METAlliance Pro Partner. The alliance is working closely with manufacturers to evaluate, recognize and certify products that meet the call for quality in the recording arts and science.

“We are extremely proud that our new 40 Series microphones have been recognized and certified by the METAlliance,” said Greg Pinto, U.S. Vice President of Marketing at Audio-Technica. He added, “Everyone at A-T worked hard to develop these new mics, and to have them certified by the METAlliance speaks volumes. This honor is particularly meaningful to us because it comes from a dedicated group whose mission of ensuring highest-quality music recording/delivery dovetails perfectly with our own.”

“Audio-Technica has done it again with the introduction of four brilliant sounding microphones,” remarked METAlliance co-founder Chuck Ainlay. “Once again these microphones exhibit the same quality sound and solid reliability that we expect from A-T, but this time they have stepped out of their box by introducing two new phantom powered, active ribbon mics.” Phil Ramone added, “The reintroduction of ribbon mics has now achieved what A-T condenser mics have: a great warm mic that creates great identity for an artist.”

The AT4080 and AT4081 are Audio-Technica’s first-ever ribbon microphones. A-T’s R&D team in Japan engineered and manufactured the AT4080 and AT4081 from the ground up, utilizing a hand-built, proprietary design with rugged construction.

Elliot Scheiner explained, “A-T’s new ribbon mics are definitely a must for any mic collection.” Frank Filipetti said, “The Audio-Technica pencil ribbon mic has moved right up to the top echelon of my go-to mics, along with the multi-pattern 4047.” Al Schmitt: “I love the new A-T mics. They are crystal clear and still very warm.”

The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. The METAlliance founders are Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.

Established in 2005, the METAlliance is a collaborative community that allows producers, engineers and audio technology manufacturers to work together to ensure the highest standards of audio production. Recognizing the industry’s success in bringing products offering convenience and low cost, the METAlliance is dedicated to the passionate commitment of securing the art of music through recording technologies that best deliver the music in all its many modern forms. To accomplish this goal, quality requires recognition and support.

Alongside platforms for research and development, standardization and education, METAlliance also works closely with manufacturers to evaluate and certify products that offer the highest levels of quality in the recording chain. To date, only a handful of products have achieved this accolade.

For more info, visit :
http://www.metalliance.com and http://www.audio-technica.com